AVIS BUDGET GROUP

Unlock the world
Reinventing Avis online for elegant and unforgettable car rental experiences.

Project: Responsive Website
Role: Creative Director
Agency: Digitas LBi

Avis the brand behind the ‘we try harder’ strapline asked DigitasLBi to help launch a new car hire experience.
Primarily focused on increasing conversion and improving customer satisfaction, we also needed
to create a refreshed online identity that complemented a new campaign from VCCP ‘unlock the world’.

We set out to create a premium rental experience with a simple and elegant booking journey at the heart of it.
We combined this with irresistible imagery of the open road that puts the excitement, romance and adventure
back into car rental.

The new site is fully responsive and was designed ‘mobile first’ ensuring a new generation of customers can book and manage their hire car on any device, wherever their adventures take them.