In 2014 AstraZeneca set about a rebrand to help differentiate themselves from the rest of the biopharmaceutical industry. By focusing the brand on science and a commitment to scientific excellence, they believed they would stand out and help change perceptions.
Although a corporate website and ecosystem needs to speak to a number of varying audiences, the core mission was to make AstraZeneca the first choice for partners and potential recruits.
Content plays a key role in the new site, with a series of rich stories showcasing AstraZeneca's latest scientific breakthroughs. These long form stories include video and animations that bring to life the science and dispel some of the myths about working for a pharma company.These stories replace the previous brochure-style copy found on many pharma websites. 20 AstraZeneca employees have also been recruited to act as brand ambassadors across the new site. Their profiles show that working at AstraZeneca has allowed them to do the best work of their careers. This 'show don't tell' content brings to life AstraZeneca's porous approach to science, driving recruitment and partnering connections.
The new website has an open and transparent design with an editorial feel that allows the content to breathe. A strong type hierarchy and lots of white space remind the audience of scientific journals.
Avis the brand behind the ‘we try harder’ strapline asked DigitasLBi to help launch a new car hire experience. Primarily focused on dramatically increasing conversion and improving customer satisfaction we also needed to launch at the same time as the ‘unlock the world’ campaign, that was relaunching brand.
We set out to create a premium rental experience with a simple and elegant booking journey at the heart of it. We combined this with irresistible imagery of the open road that puts the excitement, romance and adventure back into car rental.
The new site is fully responsive and was designed ‘mobile first’ ensuring a new generation of customers can book and manage their hire car on any device, wherever their adventures take them.
Discover a world of sport.
UK sports fans are some of the most dedicated and passionate people in the world. Using the depth and breadth of the ESPN sport offering we have created the only sports app they will ever need.
The app makes following your favourite team or sport easy by allowing users to create streams of rich content.
Sports fans can also discover a whole new world of sports that will keep them coming back for more.
Flying in the face of ordinary
Our ambition was to create a persuasive digital experience, delivering Virgin Atlantic’s award-winning product with all its trademark verve and swagger. For inspiration, we looked back to travel’s iconic Golden Era – when it was not just where you went that mattered, but the style in which you arrived.
Every interaction had to feel unmistakeably Virgin in tone, design and behaviour, making digital a pivotal part of the brand promise. The result is a site that feels alive with the possibilities of travel.
We jettisoned functional, generic layouts, opting instead for rich, immersive full-bleed photography to capture the romance and excitement of far-flung locations. The sense of glamour is paired with carefully crafted information design, ensuring Virgin Atlantic's legendary service remains centre stage.
Let's travel together
Liftshare aims to create a world where sharing car travel is second nature - because it's simple to do, costs less, and is more rewarding than going alone.
Travel poverty is a real issue. Yet our roads are full of cars containing just one driver. These trips could be spent talking, learning and laughing. The Liftshare app makes it possible by making it easy to match empty seats with people heading the same way. Liftshare can create memorable, affordable fun journeys - all over the UK.